Case Study — Food & Beverage · Social Media · Brand Identity · Website

A1 Pizza — From Cravings to Conversions

What we built: a structured social media performance system, photo management workflow, brand identity, and a conversion-ready website plan that turns cravings into measurable results, reach, engagement, and repeat orders.

A1 Pizza social media creative showing hero pizza visual and delivery-focused offer.
A1 Pizza promotional graphic highlighting combo meal deals optimized for social media performance.
A1 Pizza creative featuring close-up product photography used in Reels and stories.
A1 Pizza grid-style branding layout presenting multiple menu items in a consistent visual system.

Social Growth Engine

We managed A1 Pizza’s photo assets, standardized the Instagram grid, and rolled out a motion-first content calendar (16 posts, 8 stories, 3 Reels per month) tied to offers, delivery zones, and peak ordering times to improve social media performance, reach, engagement, and conversions.

  • +259% monthly reach (128k → 460k) across core social channels.
  • +241% video engagement on Reels and stories featuring pizza cravings and offers.
  • 3.4× influencer ROI with gifted collabs that drove real orders and profile visits.

Channel Exposure Mix

We balanced exposure across platforms to maximize social media reach, performance, and discovery, while keeping costs per order efficient.

Channels
Instagram — 46% TikTok — 32% Meta (Facebook) — 14% Creators — 8%
86Reach Index
92Engagement
78Story Views

Weekly Trend & Conversions

Seven-week engagement trend showing a +36% uplift.

Source Orders Cost / Order
Instagram DMs 260 $0 (organic)
Meta Ads 184 $2.60
Creators 68 $1.80 (gifted)

Brand Identity & Photo Management

We organized the photo library, established a luxury navy-and-gold identity, and built a modular typography system so every tile, story, and Reel feels on-brand and supports social media performance, visibility, and conversions.

  • Palette tuned for appetite appeal with warm golds, rich reds, and deep navy backgrounds.
  • Reusable layout templates for offers, hero grid posts, and user-generated content prompts.
  • Lighting and framing guidelines for future shoots to keep quality consistent.
A1 Pizza Instagram grid mockup showing consistent brand identity across multiple posts.
A1 Pizza typography and offer mockup designed to highlight discounts and limited-time deals.
A1 Pizza story design system showcasing reusable layouts for announcements and promos.

Website Build — From Scratch

We planned a Shopify storefront designed to convert impulsive cravings into orders, aligning on-page SEO, menu structure, and tracking with social media performance campaigns.

UX & SEO

  • Fast, image-optimized menu and product pages with schema and keyword-focused copy.
  • Smart delivery zones, instant cart, and sticky offer banner for higher conversion rates.
  • Menu taxonomy designed for combos, bundles, and seasonal drops.

Data & Ads

  • GA4, Meta Pixel, and TikTok Pixel for full-funnel tracking and attribution.
  • UTM standards and campaign dashboards to read results clearly.
  • Instagram DM quick replies that link straight to product and offer pages.

ROI Snapshot

Metric Before After Change
Monthly Reach 128k 460k +259%
Engagement Rate 2.1% 6.8% +224%
DM Orders 72 260 +261%
Cost / Order (Meta) $4.90 $2.60 -47%

Book a Strategy Call

Let’s build your brand’s full ecosystem — photo management, social media performance engine, brand identity, and a website that converts traffic into orders and measurable results.

Book My Strategy Call with Al Khachaan Marketing Agency

Want to see similar projects? Read more case studies on the Al Khachaan Marketing Blog .

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