Case Study · Instagram Growth
Instagram Growth & Reels Performance — Before & After
A clean look at how Al Khachaan Marketing Agency grew reach, views and followers across rally drivers, events, fashion and beauty accounts — using simple, structured content systems.
Before Low reach · few Reels
Profile with scattered posts, almost no Reels, and limited discoverability. Most exposure came from existing followers only.
After 473.2k accounts reached
Professional dashboard showing 473.2k+ accounts reached after building a consistent Reels engine around racing moments and driver personality.
What Changed
- Reels became the core format: onboard POV, race clips, behind-the-scenes.
- Profile framed clearly as a professional rally driver, not just a hobby page.
- Content reviewed via insights each week; winning ideas repeated with small improvements.
Reels system Storytelling Performance dashboard
Before Flat follower curve
Instagram presence didn’t match the real energy of the race. Reels were rare, and growth was slow.
After +295 followers
In roughly one month, the account added +295 followers, with a visible upward curve driven by race-focused Reels and stories.
What Changed
- Introduced a simple content arc: announce → build hype → race day → recap.
- Used Reels to highlight runners, crowds and coastal views — perfect “shareable” moments.
- Analytics used to see which race angles created the most saves and shares.
Event marketing UGC & recap Follower lift
Reels Performance Views across clips
Reels view dashboard showing multiple strong performers — outfit transitions and styling content gaining traction.
After +21% follower growth share
Follower improvement card shows around 21% growth share, tied to consistent Reels showcasing looks and outfits.
What Worked
- Reels open with movement and product in the first second to stop scrolling.
- Captions and on-screen text focus on “how to wear it” — content that people save.
- Visual style stays premium and clean, matching the brand’s fashion positioning.
Fashion Reels Saveable content Follower growth
Before Quiet profile
Basic grid, few Reels and limited reach. Strong work in real life, but not reflected online.
After 4,489 accounts · 1M+ views
In a 14-day window, the account reached 4,489 accounts and passed 1M views, mainly from transformation Reels.
What Changed
- Replaced static posts with short, satisfying transformations and close-ups.
- Used trending audio but kept the visuals on-brand and clean.
- Built a library of Reels (67+ pieces) so every week brings new reach and views.
Beauty transformations High views Content library
Simple System, Repeatable Growth
Across all these accounts, the pattern is the same: Reels-first, clear story, and weekly analytics. When the content system is right, reach, views and followers follow.
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