CASE STUDY · CHARITY IMPACT REPORT · COMMUNITY SUPPORT

Walkers for Life × Kids First Association — Child Cancer Support Initiative

A collaborative humanitarian effort uniting hikers, families, volunteers, and sponsors to support children undergoing cancer treatment in Lebanon. This event amplified hope, solidarity, and community-driven compassion.

Child Cancer Support Community Events Volunteer Engagement Charity Awareness Humanitarian Impact

Community Impact Snapshot

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Participants United
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Branding Assets Created
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Donations to Kids First
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Awareness Programs Amplified
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Campaign Materials Delivered
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Unified Event Identity
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Volunteer Engagement Score
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Photo Documentation Sets

Campaign Metrics — At a Glance

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Brand Assets Designed

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Awareness Channels

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Community Activities

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Aligned With Kids First

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No Wasted Effort

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Unified Humanitarian Brand



Our Charity Campaign Framework

We developed a unified 7-layer framework to maximize awareness, participation, branding consistency, and humanitarian storytelling:

  • Cause Identity & Branding System
  • Awareness Messaging Architecture
  • Community Engagement Strategy
  • Event Experience Design
  • PR Amplification & Social Reach
  • Impact Tracking & Reporting
  • Scalable Charity Campaign Automation

A High-Impact Humanitarian Initiative

Al Khachchan Marketing Agency engineered the complete visual identity, branding, communication, awareness messaging, and digital materials supporting this charity event:

  • Unified branding for both organizations
  • Professional-grade campaign materials
  • Emotional storytelling for donor connection
  • Event identity built for long-term reuse

This is premium humanitarian brand engineering.


The 7 Layers of Your Charity Impact System

1. Branding & Cause Identity

Visual Identity • Messaging • Emotional Positioning

  • Unified branding across WFL × Kids First
  • High-credibility humanitarian visuals
  • Emotionally resonant messaging
  • Event logo system & campaign templates

Outcome: A recognizable, trusted charity identity.

2. Awareness Messaging Architecture

Storytelling • Messaging Hierarchy

  • Clear communication pillars
  • Awareness story development
  • Cause-based emotional triggers
  • Consistent multi-channel voice

Outcome: Powerful storytelling that moves people to act.

3. Community Engagement Strategy

Events • Participation • Volunteer Activation

  • Community mobilization strategy
  • Engagement content rollout
  • Volunteer coordination messaging
  • Public participation invitations

Outcome: A highly engaged, motivated community.

4. Event Experience Design

Visual Assets • On-site Materials • Unified Look

  • Brand-aligned event materials
  • Certificates, posters, and banners
  • Photo framing & visual consistency
  • Emotion-centered event flow

Outcome: A memorable, highly professional event experience.

5. Social Amplification & PR

Awareness • Reach • Media

  • Sharable visuals & stories
  • PR messaging for partners
  • Social media amplification
  • Campaign highlights & recap content

Outcome: Increased visibility and public support.

6. Impact Tracking

Participation • Awareness • Donations

  • KPI dashboards for charity performance
  • Event participation tracking
  • Awareness metrics analysis

Outcome: Clear, measurable impact.

7. Scalable Campaign System

Templates • Automation • Reuse

  • Reusable templates for future events
  • Brand voice consistency system
  • Automated content workflows

Outcome: A long-term charity campaign engine.


Deliverables Provided

Charity Campaign Package

  • Complete event branding system
  • Unified WFL × Kids First identity
  • Professional campaign visuals
  • Certificate & poster designs
  • Awareness storytelling content
  • Volunteer & participant communication system
  • Event-day documentation support
  • Impact reporting structure

Delivered in premium, professional, campaign-ready formats.

Why Al Khachchan Marketing Agency?

  • Elite branding systems
  • Impact-focused storytelling
  • High-quality charity communication
  • Precision visual identity execution
  • Strategic humanitarian brand architecture

We don’t design events — we build movements.


Let’s Build Your Charity Impact Engine

Impact Outcomes

  • Higher awareness for children’s cancer support
  • Community activation at unprecedented scale
  • A unified charity identity for future events
  • Emotional storytelling that drives support

Al Khachchan Marketing Agency

Whether you are a charity, NGO, or community organization, we help you design high-impact campaigns that inspire action and build lasting social impact.

© Al Khachchan Marketing Agency — Charity Campaign Systems • Branding • Humanitarian Impact

WFL Baakline Hike or Bike for a Cause is a major community sports event in Baakline, Lebanon created to support Kids First Association and raise awareness for children battling cancer. Al Khachaan Marketing Agency delivered premium bilingual branding, strategic communication, route clarity, sponsor visibility, and luxury design that improved participation, community engagement, and event performance. This event includes three tracks: Pro Cycling, Amateur Cycling, and a Guided Hike, making it accessible to all fitness levels. The goal is to unite community impact with charity through outdoor activities. This case study highlights results, including over 95 participants, strong social media engagement, sponsor growth, and increased awareness for cancer support in Lebanon. SEO Keywords: WFL Baakline, Hike or Bike for a Cause, Kids First Association, Lebanon charity event, community sports Lebanon, Al Khachaan Marketing Agency, bilingual design Lebanon, social impact case study, marketing agency Lebanon, cycling event Lebanon, hiking event Lebanon, charity sports event Lebanon.

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