Boutique Fever men
Case Study: Boutique Fever Men — Built From Zero, Engineered for Big Reach
Al Khachaan Marketing Agency created the brand from scratch: market research → business plan → brand identity → page creation → Reels ads & growth. Luxury positioning, data-driven execution.
Impressions
Total Reach (campaign)
Cost per Reach
From Zero to Launch — What We Built
Market Research & Business Plan
- Competitive mapping of men’s fashion (price, positioning, creative tone).
- Audience definition: style-driven men, core **18–34** segments.
- Revenue model & pricing ladder aligned to luxury-but-accessible positioning.
Brand & Page Creation
- Name, identity system, palette, and grid rules for premium feel.
- Instagram page created from scratch with optimized bio & highlights.
- Launch content kit: lookbook posts, reels storyboard, copy bank.
Growth Engine — Reels-First + Performance Controls
Creative System
- Reels templates: outfit reveals, detail close-ups, styling tips.
- Frame-one motion, on-screen captions, tight 6–12s edits.
- Brand codes (color/gold accents) for instant recognition.
Media & Optimization
- IG Reels Awareness objective to maximize quality reach.
- Audience split tests: 18–24, 25–34; placements optimized.
- Weekly pruning based on CTR, saves, and view-through rate.
Big Reach Achieved
- Reach: 47,119 people; Impressions: 52,385.
- Cost per Reach: $0.21 — highly efficient for fashion niche.
- Best traction in 18–24 and 25–34 segments (core buyers).
Interpretation: Creative resonance + tight audience fit kept delivery cost low while scaling discovery.
Performance Quality
- Healthy initial link clicks and messaging conversions from Reels traffic.
- Clear creative winners identified → scaled, while weak variants paused.
- Outcome: stronger profile actions and remarketing pools for sales.
Engagement & Views
- Reels moved from cold start to consistent visibility across target demos.
- Outfit-how-to & detail shots produced the most saves and rewatches.
- Signal lift → Explore distribution → incremental non-follower reach.
Business Impact (First 90 Days)
ROAS Lift
CAC Reduction
Conversion Rate
Average Order Value
Cost per Reach (efficiency)
Primary Buyer Demo
Summary: From page creation to scaled reach, Boutique Fever Men moved from zero presence to a high-efficiency awareness engine. Luxury creative plus performance discipline delivered measurable gains in ROAS, CAC, CVR, and AOV.
Work With Al Khachaan
Need a couture-level launch for your brand? We build from zero and scale with data: research, plan, identity, content, and paid performance.
© Al Khachaan Marketing Agency — Men’s Fashion · Brand Launch · Instagram Reels Performance