Case Study — Community • Sports • Social Impact

WFL Baakline — “Hike or Bike For A Cause” (Kids First Association)

Client: WFL Baakline • Partner: Kids First Association • Location: Baakline, Chouf, Lebanon

Primary key visual in a refined navy–gold system (open full size).

Bilingual Campaign 3 Tracks (Pro / Amateur / Hike) Sponsor Activation

Executive Summary

Editorial note: AL Khachan Agency led creative direction and communications support for the community event benefiting Kids First Association. We were not the event organizer.

We crafted a premium yet friendly visual language, simplified route communications, built bilingual assets (EN/AR), and prepared on-site sponsor touchpoints (coffee, water, snacks, certificates) to elevate the participant experience.

95 Total participants

EN + AR Bilingual system

Sponsors Thank-you creatives

Challenge

Short runway with mixed fitness levels across audiences
Crystal-clear bilingual communications for routes & safety
Premium aesthetic that still feels local and welcoming

Audience Insight

Community events convert when everything feels obvious: simple routes, visible timing, and an emotionally close cause—wrapped in a navy–gold design that reads perfectly on phones and print.

Strategy

Inclusive format (2 cycling tracks + 1 hike)
Bilingual creative system with mirrored EN/AR layouts
Lean funnel: posters, Instagram, WhatsApp, on-ground outlets
Sponsor comforts at key points (coffee, water, snacks)

Route and elevation overview for Baakline cycling & hike tracks — Route overview and timing cues (open full size).

Execution

Check-in at BBAC square, helmet hand-off, national anthem opening
Marshals, first-aid, water points; WhatsApp coordination group
Finish-line breakfast + certificates + sponsor sampling

All signage and briefing cards produced in English & Arabic.

Creative System & Evidence

Click any image to open the original, uncropped file in a new tab.

About Kids First — Arabic slide — About Kids First & mission (Arabic).

Origin & vision — Arabic slide — Vision & origin (Arabic).

Programs & awareness — Arabic slide — Programs & awareness (Arabic).

Thank-you graphic with sponsors — Volunteers & sponsors “Thank you” creative.

AL Khachan Agency — portfolio teaser artwork — Portfolio teaser (agency capability).

Certificates & Recognition

Certificates of participation prepared and issued at the finish line
Volunteer acknowledgement and sponsor appreciation assets produced

Appreciation creative shown at finish area — Appreciation creative used in the certificates area.

Impact

95 participants across hike & bike tracks
Positive community sentiment and sponsor goodwill
Bilingual system that traveled well across social and print

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WFL Baakline — Hike or Bike for a Cause (Kids First)