Article: Building the Brand Behind the Driver — Roger El Khoury by AL Khachaan

Building the Brand Behind the Driver — Roger El Khoury by AL Khachaan

Roger El Khoury — Sponsorship-Ready Motorsport Brand

How AL Khachaan Marketing Agency built Roger’s portfolio from scratch—branding, image, and a persuasive sponsor platform with tangible benefits, cost transparency, and media exposure proof.

Luxury BrandingDeck & PortfolioMedia ROISponsor Outreach

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Project Overview (Built From Zero)

Scope & Structure

Identity & Image: Premium visual system, consistent gold/blue code
Portfolio/Deck: Narrative flow for boardrooms (driver → proof → benefits → costs)
Exposure Mapping: Car, suit, helmet, events, media
Sponsorship Tiers: Benefits + deliverables + pricing logic
Outreach: Corporate introductions & meeting support

From ScratchLuxury PositioningROI Story

Why Sponsors Care

Instant credibility through luxury design and disciplined storytelling
Clear value per placement with exposure and content deliverables
Transparent cost tiers that speed internal approvals

Identity & Personal Profile

Personal info slide — **Personal profile:** professional presentation of key facts—age, nationality, discipline—framed for sponsor due diligence.

Experience highlights — **Experience overview:** competitive progression that lowers perceived risk for brands.

Brief History & Track Record

Brief history 1 — **Highlights:** establishes credibility, key seasons, and growth trajectory.

Brief history 2018 — **2018 season:** notable results and consistency—useful for PR angles.

2010–2012 seasons — **2010–2012 foundation:** the start of competitive discipline; long-term commitment signals reliability.

Sponsorship Benefits (What Partners Get)

Key Value Pillars

Branding: car livery, suit, helmet, paddock assets
Content: guaranteed Reels/posts/stories with brand call-outs
Activation: hospitality, meet & greet, VIP behind-the-scenes
PR: press photo inclusion, co-branded announcements

High VisibilityAuthentic ContentHospitality

Packages & Cost Framework

Sponsorship cost — full race — **Full race costing:** transparent structure that accelerates sponsor approvals.

Sample Deliverables by Tier

Tier	Branding	Content	Access
Platinum	Hood & sides + suit chest + helmet	4 Reels + 2 brand films / season	VIP hospitality + ride-along
Gold	Side panels + suit sleeve	2 Reels / event with call-outs	Paddock access + tickets
Silver	Rear panel + helmet sticker	Monthly social features	Meet & greet

TransparentScalableBoardroom Ready

Media, Spirit & Visual Proof

Media / exposure panel — **Media panel:** channels and formats we leverage to amplify partner brands.

Racing photos montage — **Action photos:** high-impact visuals that deliver lasting brand impressions.

Team spirit / values — **Spirit & values:** performance, discipline, and respect—aligned with premium brand DNA.

Partner with Roger

We tailor sponsorships to your campaign goals, markets, and activation needs. Let’s build a program that makes your brand impossible to miss—on and off the track.

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Ecrit par AL Khachan Fever