Article: Roger el khoury

4 oct. 2025

Roger el khoury

Roger El Khoury — Rally Driver

How AL Khachaan Marketing Agency built a sponsorship-ready motorsport brand from zero: luxury identity, persuasive deck, per-asset media analysis, sponsor tiers, and corporate outreach.

Luxury BrandingSponsorship DeckMedia ROICorporate Pitching

Become a Sponsor See the Build

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Sponsor Tiers

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Premium Slides

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Activation Touchpoints

Strategy & Structure (Built From Zero)

What We Built

Research: MENA motorsport sponsor trends & decision criteria
Identity: Luxury visual system (gold on deep navy), signature typography
Deck: Sponsor-ready narrative with proof-points & brand fit
Valuation: Exposure mapping (car/suit/helmet/events/content)
Outreach: Corporate introductions, meetings & follow-ups

Built from ZeroPremium PositioningROI Story

Why It Works

Luxury design = instant credibility in boardrooms
Per-asset analysis = clear sponsor value
Tiered offers = easy internal approvals

Note: Replace any placeholder numbers below with real campaign data when available.

Brand Identity & Deck Design

**Identity system:** gold accents, disciplined grid, editorial type → luxury sponsorship feel.

**Cover visual:** cinematic hero for first-impression impact in deck & website.

Speed • Style • Strategy

Elite motorsport storytelling designed for sponsors: high-visibility branding, premium content, and measurable exposure.

Meet the Driver & Credentials

Experience overview — **Experience & progression:** competitive credibility that reduces perceived sponsor risk.

Per-Asset Exposure Analysis (Photos with Insights)

Branding exposure map — **Branding Exposure Map**

High-visibility placements: car sides/hood, race suit chest, helmet sides

Usage: photos, reels, press — multiplies impressions beyond event day

Social media exposure — **Social Media Exposure**

Content pillars: race highlights, BTS, sponsor call-outs, fan moments

Outcome: saves & shares boost non-follower reach organically

Event sponsor touchpoints — **Event Touchpoints**

Hospitality, paddock content, meet & greet, branded photo ops

Great for on-site activations & influencer collaborations

Rally overview — **Rally Overview**

Season mapping helps forecast sponsor visibility windows

Useful for planning launch calendars & co-branded content

Sponsorship tiers & costs — **Sponsorship Tiers & Costing**

Transparent packages speed up internal approvals

Add KPIs per tier (content count, guaranteed deliverables)

Sponsor Data (edit these numbers as you confirm)

Metric	Value	Notes
Projected Season Reach	—	Aggregate across events + social (enter verified total)
Avg. Impressions per Event	—	Press + owned content + UGC
Content Deliverables / Month	Reels: 4 • Posts: 4 • Stories: 12	Adjust per package
Primary Audience	M 18–34 • Auto & lifestyle	Update with IG Insights
Press/Media Inclusion	Yes	List outlets when confirmed
Sponsor Exclusivity	Available (category-based)	Define category (e.g., oil, apparel)

Deck KPIsVerification ScreensTransparent ROI

Sponsorship Packages

Platinum Partner

Primary logo: hood & sides + suit chest + helmet
4× premium reels + 2× brand films / season
VIP hospitality & ride-along day
Quarterly media valuation report

Max VisibilityCo-Creation

Gold Partner

Prominent logo: side panels + suit sleeve
2× reels / event with brand call-outs
Paddock access & event tickets
Bi-monthly exposure report

High ReachEngagement

Silver Partner

Logo: rear panel + helmet sticker
Monthly social features
Meet & greet inclusion
Monthly summary

EfficientConsistent

Outcomes & Next Steps

What We Achieved

Luxury identity & sponsor-ready deck built from zero
Per-photo/asset analysis to quantify ROI
Introductions & sponsor meetings initiated
System for ongoing reporting & asset delivery

Deck excerpt — boardroom ready — **Deck excerpts:** used in boardroom pitches and executive emails.

Partner with Roger Back to Top

Ecrit par AL Khachan Fever